Director of Revenue OptimizationOmni Dallas Park WestFarmers Branch, TX
A property of: Prism Hotels & ResortsPosted 3 weeks ago

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Job Description

Spend a little time getting to know Prism Hotels & Resorts and you’ll quickly find we aren’t your typical hotel management company.

Prism Hotels & Resorts is the best place to start, grow or advance your career in the hospitality industry. Whether your interest and expertise lies in management, accounting, sales or engineering, you'll find a home at Prism--where dedication, hard work and a commitment to the best results can move you quickly up the career path of your choosing.  Because we believe in mentoring, nurturing and promoting from within our talented organization, with the experience and support provided to you by Prism, the sky's the limit! Founded as a hospitality investment and management firm in 1983, Prism Hotels & Resorts has grown to a company that successfully manages over nine thousand rooms in twenty-two states.  Our properties range from urban city center airport hotels to historic properties to exclusive retreats and resorts.

We maintain a constant focus on our associates and on creating the best work environment out there, one in which you can develop your skills, further your career goals, and enjoy a balance between work and home life. And while we take our commitment to success very seriously, we believe in an atmosphere of growth, development and fun!  Our ability to succeed is based largely on the people we hire and an unwavering commitment to their personal and professional fulfillment. We go to great lengths to find the best person to fill a position, with as much value placed on a friendly and engaging personality as on a great resume. If you also value and demonstrate a high degree of integrity, compassion, personal leadership and resourcefulness, please apply on line!


  • Approach all encounters with guests and team members in a friendly, service-oriented manner.
  • Maintain regular attendance in compliance with Prism standards, as required by scheduling, which will vary according to the needs of the hotel.
  • Maintain high standards of personal appearance and grooming, which includes proper dress and correct nametag
  • Comply at all times with Prism standards and regulations to encourage safe and efficient hotel operations.
  • Must, at all times, be attentive, friendly, helpful and courteous to all guests, managers, and other team members.
  • Fulfill Manager on Duty shifts, if required, for property based out of.
  • Ensure hotel is in compliance with all federal, state and local laws, including EEOC and Wage Hour laws.
  • Comply with property policies on billing, routing, house accounts, A/R accounts, PM accounts.
  • Follow and enforce all Prism credit policies.
  • Be familiar with all corporate and brand specific programs such as airline mileage, rewards points. Ensure that staff is knowledgeable in understanding and implementing corporate programs.
  • Perform other duties as requested by management.


a. Monthly LNR Tracking/Blackout Dates

b. Monthly STR, F&B STR and weekly day STR reports to ensure hotel is capturing fair share in the market and revise strategy as needed to maintain hotel’s desired position

c. Compile and distribute Prism Weekly STR Analyzer

d. Assist with completion of Prism Weekly Report

e. Maintain accurate and detailed property history.

f. Review arrivals report and daily flash reports for accuracy in coding and rates.


g. Analyze and coordinate the hotel pricing, yield management process and daily manages the property management systems, or yield management systems of the hotel all segments for all future dates.

h. Manages all third party relationships and their respective extranets.

i. Monitor the pricing of competitors, understand the local market and demand generators; recommend and implement changes based on findings for transient and present appropriate actions to Sales for group rates.

j. Work with Business Transient Sales Manager to ensure business transient rates are properly negotiated and blackout dates are applied into the appropriate systems.

k. Effectively develop and implement market mix strategy.

l. Maintain rate integrity.

m. Ensure all rates are loaded into all systems correctly, with the correct market segments, within the correct rate levels.

Group Contract/Block and Inventory Management:

n. Monitor group blocks to determine rooms available for sale to transient customers.  Understand groups’ pick up history and effectively manage group cut off dates in the hotel’s systems.

o. Review and approve all group proposals with the Director of Sales and/or General Manager.

p. Collaborate with the Director of Sales on group rates, ceilings, and selective guidelines. Responsible for input of those into the sales systems.

q. Collaborate with the Director of Sales and/or the Director of Catering to manage catering space, compile and distribute free sell calendar to catering managers.


  • a. Conduct wash or scrub meeting with sales and/or convention service teams to ensure groups are maintained in all systems properly.
  • b. Compiles, distributes information, and conducts weekly Revenue Optimization meeting for each assigned hotel.  Meetings include (at a minimum) the GM, DOS, transient sales manager, FOM, VP Ops, above property sales support, VP Revenue Optimization for Prism.
  • c. Assist in preparation for and attend daily and monthly Rooms and Sales meetings.
  • d. Attend meetings/training as required by management


  • a. Compile and distribute the hotel weekly and long range rooms’ and catering forecast – within a 5% forecast accuracy.  12 month rolling for all full service, 30-60-90 day for select service hotels. 
  • b. With the GM, compiles the day by day annual hotel budget, marketing plan strategies and ongoing results analysis. 
  • c. Communicate fluctuations in occupancy to operational departments for staffing adjustments and increase in profitability.


  • a. Provide training to Reservations and Front Desk employees on any revenue management topics as needed for all assigned portfolio of hotels. 
  • b. Be knowledgeable on property information (outlets, hours of operations, etc.) and ensure that staff is well trained to communicate hotel information to callers for all assigned portfolio of hotels, and the information is accurate in all systems.


  • a. Be competent in all property specific systems used by reservations. 
  • b. Control suites inventory and monitor room type requests.  
  • c. Monitor all VIP’s, special requests. 
  • d. Complete all brand and/or systems training to ensure we are participating in all programs and utilizing the tools, reports, and system capabilities to their fullest.


  • a. Maintain a professional working relationship and promote open lines communication with managers, team members and other departments. 
  • b. Build relationships with brand contacts and be proactive with requesting help, review meetings, etc., to get their perspective of areas of opportunities.

Job Requirements

Education & Experience: 

  • High School diploma or GED certification and/or experience in a hotel or a related field preferred. 
  • Previous Department managerial experience preferred. 
  • Strong Microsoft Office Suite skills and financial knowledge required. 
  • Alcohol awareness certification required.

Physical Demands: 

  • Long hours sometimes required, including nights and weekends. 
  • Light work -Exerting up to 20 pounds of force occasionally, and/or 10 pounds of force frequently and/or constantly to lift, carry, push, pull or otherwise move objects. 
  • Ability to move quickly about the property to various departments.

Required Competencies 

  • Must be able to convey and present information and ideas clearly, both oral and written. 
  • Must work well in stressful, high-pressure situations. 
  • Must be able to evaluate and select among alternative courses of action quickly and accurately. 
  • Must be effective in handling problems in the workplace, including anticipating, preventing, identifying and solving problems as necessary. 
  • Must be effective at listening to, understanding and clarifying concerns and issues raised by team members and guests. 
  • Must have the ability to assimilate complex information, data, etc. from disparate sources and consider adjust or modify to meet the constraints of a particular need. 
  • Must be able to prioritize departmental functions to meet due dates and deadlines. 
  • Must be able to work with and understand financial information and data, and basic arithmetic functions.

Job Details

Senior level
Bonus Plan

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Omni Dallas Park West
Omni Dallas Park Westshow more
Address1590 Lyndon B Johnson Fwy, Dallas, TX, 75234 View map
Property typeHotel 
room Count51-100 
location TypeUrban 

People (6)

Mitra VanManaging DirectorMitra Van is a Managing Director for Prism Hotels & Resorts; Mitra has been with Prism for over 10 years in a variety of senior roles including Human Resources, Payroll Administration, Compliance, Operations and Business Development. Mitra started her hospitality career at The Historic Adolphus Hotel in Downtown Dallas, in accounting and continued her 23-year hospitality career specializing in compensation and human resource systems. In addition to overseeing the implementation of a New Human Resources / Payroll Platform involving over 3,000 employees at Prism, she was also previously an executive at McAfee/Intel and managed the Payroll and Benefits Administration for 68,000 employees across the globe. Mitra is fluent in Farsi, Hindi, and English and graduated from The University of New Delhi, India, with a degree in Accounting and Finance. She currently resides in Dallas, Texas.
Kevin GallagherSenior Vice President of Business DevelopmentKevin is the Senior Vice President of Business Development for Prism Hotels & Resorts, an award winning full service hotel management, investment and advisory services company. Kevin is involved in all aspects of development opportunities for Prism, including acquisitions, management contracts and joint ventures. Additionally, Kevin has overseen the CMBS Special Servicer and Lender relationships for the past 10 years and is actively involved in the Commercial Real Estate Finance Council and the Mortgage Bankers Association. Prior to his role in Business Development, Kevin served as Prism’s Regional Vice President of Operations and Vice President of Sales. Kevin’s 24-year hospitality career includes 13 years with Bristol Hotels & Resorts in numerous capacities, including General Manager and Director of Operations in Dallas, Texas; Atlanta, Georgia; and Raleigh, North Carolina. Kevin has a Bachelor of Arts in music from the University of North Texas and toured extensively with the Noodles McGroho Memorial Orchestra after college. He currently resides in Double Oak, Texas with his wife and 2 children.
Allison HandySenior Vice President of Sales & MarketingAllison is Senior Vice President of Sales & Marketing for Prism Hotels & Resorts, an award-winning full-service hotel management, investment and advisory services company. A member of Prism’s executive committee, Allison provides sales and marketing support for Prism’s portfolio of hotels, and oversees Prism’s marketing, public relations, and new business development efforts. Before joining Prism in August 2007, Allison spent nearly a decade working for Interstate Hotels & Resorts and MeriStar Hotels & Resorts in various sales capacities, most recently as a Director of Sales and Marketing in San Francisco. During the course of her accomplished career, she has worked closely with such iconic hotel brands as Hilton, Crowne Plaza, Holiday Inn, and Wyndham. Allison graduated from the University of Southern California in Los Angeles with a degree in Business Administration with an emphasis in entrepreneurial studies. In addition, Allison studied internationally through the University of Pittsburgh’s Semester at Sea Program, allowing her to gain valuable experience and perspectives while traveling and studying in South America, Africa and Southeast Asia. She currently lives in San Francisco with her husband, twin daughters and son. She enjoys traveling, cooking, the outdoors, and spending time with her family.
John BaileyChief Financial OfficerAs Prism’s CFO, John leads the financial management functions of Prism’s management and investment business, including risk management, legal, and receivership administration. His professional responsibilities also include supporting Prism’s new business development team, serving as court appointed restructuring officer for high profile bankruptcies, and chairing Prism’s investment committee. Prior to joining Prism, John served as Senior Vice President/Chief Accounting Officer for ClubCorp, Inc. and was responsible for the accounting, financial planning and analysis, and human resources functions for the world’s largest owner/operator of private golf and business clubs. He has also served as Senior Vice President/Chief Financial Officer for HQ Global Workplaces, Inc., and as Director of Finance and Vice President/Corporate Controller and Chief Accounting Officer for Bristol Hotels & Resorts. A certified public accountant, John graduated from Texas Tech University, where he earned a degree in accounting. He, his wife Laurie and their youngest daughter currently reside in Coppell, Texas.
Mark Van AmerongenChief Operating OfficerMark Van Amerongen is the Chief Operating Officer for Prism Hotels & Resorts, where he brings more than 25 years of professional hospitality leadership experience to an award-winning full-service hotel management, investment and advisory services company. Mark began his career in hospitality with Hyatt Hotels and quickly progressed through several flagship full-service hotels. Shortly after, he joined Marriott International, where he held several executive committee and general manager positions for the full-service hotel division throughout the U.S. Mark moved from single property positions to multi-property assignments, including the Regional Director of Operations on the West Coast for Marriott and Renaissance full-service hotels, before heading to Las Vegas as Marriott’s Area General Manager overseeing the Marriott Managed Hotels in that market. Prior to joining Prism, Mark spent eight years as Executive Vice President with Western International in Dallas overseeing the growth of the management company from start-up to more than 45 hotels. Calling on the skills and lessons learned during a career that has encompassed a variety of hospitality leadership positions across a broad swath of the industry, Mark brings unique insight and foresight to his role as Prism’s Senior Vice President of Operations. The depth and diversity of his highly successful management experience is an asset for a firm that has made a name for itself applying elements of the receivership skill set to a more traditional third-party management role. For Mark, and for Prism, that depth of hands-on operational experience is a fundamental piece of the professional puzzle. As a member of Prism’s executive committee, his ability to help identify and execute quality opportunities is invaluable. Mark earned his degree in hotel and restaurant management from the State University of New York, and received his CHA designation in 1990.
Steve VanPresident & CEOSteve Van, president and CEO of Prism Hotels & Resorts, founded the Dallas-based company in 1983. Under his leadership, Prism has become an award-winning full-service hotel management, investment and advisory services company. A prominent speaker and sought-after expert in the hospitality industry, Steve was recognized by Hotel Business Magazine as one of the trade’s “People of 2012.” In the past few years Steve has focused his teams’ efforts on going from Good to Great with the primary focus on operational excellence. Prism remains one of the most experienced managers of hotels and resorts nationally and has managed brands that include Marriott, Hilton, Doubletree, Sheraton, Embassy Suites, Holiday Inn, Preferred Hotel Group, Radisson, and numerous independents. Since the company was founded, Prism has managed over 300 hotels across the nation. Steve’s foray into hotels began as an Executive Vice President of Criswell Development Company. While there he developed the Hyatt Re­gency Austin, Hyatt Regency Denver Tech Center and the Hyatt West Houston. His first independent purchase was The Melrose Hotel in Dallas, which his Prism team turned into the first Omni franchise. Steve currently serves on a number of industry boards including the Hilton Doubletree Hotel Owner’s Advisory Council and served on the Starwood Hotels Owner’s Advisory Council for creation of Aloft Hotels. Steve earned his bachelor’s degree from The University of Texas and also attended The University of Texas Law School and was admitted to the State Bar of Texas. He has served as the Assistant Attorney General of Texas and as a Director of the Texas Turnpike Authority.

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